How to set up a LinkedIn Page Lead Generation Form ✅  31 July 2023

Is BeReal a place where brands should be? 🤳

The article from The Lighthouse discusses the potential for brands to use BeReal, a social media platform that has gained popularity, particularly among Gen Z users. BeReal, launched in December 2019, allows users to post an unedited photo of themselves once per day after receiving a push notification. The platform's popularity has surged, with 65% of its lifetime downloads occurring in 2022.

The article explores whether brands should be using BeReal for their marketing strategies. It cites examples of brands like Chipotle and e.l.f. Cosmetics that have experimented with the platform. Chipotle shared a limited-offer reusable promo code on their BeReal account, while e.l.f. Cosmetics used their account to give followers exclusive access to behind-the-scenes product drops, photo shoots, and special offers.

However, the article also points out that BeReal's terms and conditions prohibit users from using the platform for advertising or commercial purposes. Furthermore, the platform's appeal lies in its simplicity and authenticity, and the introduction of curated and paid content could potentially affect user perception. The article concludes that while it's unclear whether BeReal will adapt to accommodate brands in the future, it's unlikely to feature prominently in many brands' marketing strategies in the near term

thelighthouse.social