AI news
Meta planning to launch a free code-generating software to compete with OpenAI π€
Meta Platforms is gearing up to introduce an open-source AI model named "Code Llama" to help developers automatically generate programming code. This move comes as a response to developers increasingly using OpenAI's ChatGPT for basic coding tasks. Meta's "Code Llama" is designed to autonomously produce programming code, positioning it in direct competition with prominent offerings from industry leaders like OpenAI and Google.
Key points from the article:
Code Llama's Introduction: The AI model, "Code Llama", is expected to be launched as an open-source solution. Insiders hint at a potential release as soon as the upcoming week.
Background: Code Llama is an extension of Meta's existing "Llama 2" software, a significant language model known for understanding and generating conversational text. Llama 2 has already shifted the AI paradigm by allowing companies to develop their AI applications without depending on paid solutions from major players like OpenAI, Google, and Microsoft.
Functionality: Code Llama aims to simplify the creation of AI assistants that offer real-time automated code suggestions to developers, enhancing coding efficiency. This could potentially divert customers from paid coding assistants, including Microsoft's GitHub Copilot, which uses OpenAI's Codex.
Meta's AI Endeavors: Apart from its vast social media presence, Meta has been at the forefront of AI research and development. In February 2023, they launched "Llama", an AI model comparable to OpenAI's GPT-3. Llama was introduced as an open-source project, leading to other open-source language models like 'Alpaca' and 'Vicuna'. In July 2023, Meta released an upgraded version, "Llama 2", which comes with a commercial license suitable for business applications.
CEO's Vision: Mark Zuckerberg, Meta's CEO, has emphasized the importance of AI for the company. He mentioned a promising roadmap with products like Llama 2, Threads, Reels, and other AI products in the pipeline.
New features
Desktop version of Threads is coming this week π§΅
Threads will be launching a much requested desktop version this week and GIFs will be added (or at least uploading of GIFs fixed) too.
Voice notes are coming to ThreadsποΈ
Meta are testing voice notes for Threads.
Thanks to Alessandro Paluzzi for this one.
Comment: It will be interesting to see what comes first...voice notes or direct messages. Are you a fan of voice notes?
WhatsApp user names are coming soon π
Instead of relying solely on phone numbers to identify contacts, users will be able to opt for a unique and memorable username: by allowing users to choose usernames, WhatsApp may offer users the ability to reach other people by entering a username within the app, without knowing their phone numbers.
Thanks to Adwaith Varma for this one.
Instagram Announces That Itβs Testing Audio Clips for Notes in the App π€
Instagram has officially declared the introduction of a new audio clip feature for its Notes section. This announcement was shared by Instagram's chief, Adam Mosseri, who mentioned that this feature would offer another engagement method through the group prompt option. This option displays a Stories-like bubble at the top of the Instagram inbox, visible to all contacts.
Mosseri stated, βWe haven't started testing anything publicly yet, but we're working on the ability to create audio notes to share with your friends.β This feature could be especially popular in regions with multiple languages, as audio can often bridge language barriers more effectively than written text. This could be particularly beneficial for users in culturally diverse areas like India.
Instagram introduced Notes in December of the previous year to capitalize on the growing trend of using Direct Messages (DMs) for social interactions. With the main feed evolving into a content discovery platform, platforms like TikTok have shifted the focus from personal connections to showcasing the best content. Consequently, platforms like Facebook and Instagram have seen a surge in users sharing personal updates via Stories and DMs.
Notes, in particular, has gained traction, especially among younger users. As of June, over 100 million teenagers had shared a Note in the past three months. Moreover, teen users were found to create Notes at a rate ten times higher than non-teens. To enhance the user experience, Instagram recently introduced the option to include a song in Notes, with audio clips being the upcoming feature.
The addition of such tools reflects the evolving user behavior. While Notes might not have been anticipated to become a significant feature, it aligns with current trends and offers a convenient way for users to update their close contacts. Snapchat has traditionally been the go-to app for such interactions among teens, but with the introduction of Notes, Instagram might be positioning itself as a strong contender.
The introduction of audio clips, although seemingly minor, provides another layer of engagement for users, catering to different community preferences.
Tools
Instagram has published a new overview of key ad metrics π―
Instagram has published a new overview of key ad metrics, and what each actually means in practical terms, which could help in your planning.
Get familiar with 4 key metrics to learn which ads work best for promoting your products and services π€
Social Mind: Social and AI Insights
It's Monday! Hello π
Today I'm updating a client's LinkedIn Profile and prepping for a workshop I have with a PR agency on Wednesday.
On World Senior Citizen's Day, try and do something for an older person today...even if it's just a smile, hello or mention in a social media post π€
Have a productive week!
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