Social news
EU safety laws start to bite for TikTok, Instagram and others ⚖️
New EU Rules: The EU Digital Services Act (DSA) has come into effect, requiring some of the biggest tech organizations and search engines to comply with new rules designed to protect users.
Major Platforms Affected: Nineteen platforms, including Facebook, TikTok, Alibaba, Amazon Store, Google Play, Instagram, and others, are subject to the most stringent rules.
Protection Measures: These rules include having plans to protect children, stop election interference, and more.
UK Impact: While the UK's Online Safety Bill is still in progress, some changes under the EU's DSA will affect users in the UK.
Compliance Deadline: The platforms had four months to comply, and smaller tech services won't have to comply until next year.
Penalties: Breaches could lead to a fine of 6% of turnover and potentially suspension of the service.
Advertising Restrictions: Targeted advertising based on profiling children is no longer permitted, and platforms must share details of how their algorithms work.
Changes Already Implemented: TikTok stopped showing personalized ads to users aged 13-17 in Europe, Meta apps stopped showing such ads worldwide, and Snapchat is restricting personalized ads for users aged 13-17 in the UK and Europe.
Legal Actions: Retailers Zalando and Amazon have mounted legal action to contest their designation as very large online platforms.
Wikipedia's Stance: Wikipedia has made some changes in response to the DSA, but the Foundation supporting the project argues that the DSA's approach to regulation is preferable to the UK's online safety bill.
It's quite a comprehensive set of regulations, and it seems like the tech giants are scrambling to comply. The laws are clearly aimed at enhancing user safety and transparency, but they also raise questions about how these platforms will adapt and what the broader implications might be for users and the tech industry.
bbc.co.uk
New features
Threads now available on desktop 💻
A web version of Threads is now available for everyone on desktop at threads.net.
You can chat with me at threads.net/pollingersocial.
threads.net/pollingersocial.
LinkedIn revamps newsletters ✉️
LinkedIn has announced new features to enhance the newsletter experience.
✅You can now host up to five newsletters under one account. ✅When a member subscribes to a newsletter, they will automatically follow the creator's LinkedIn profile. ✅The UI for creating newsletters and articles has been redesigned
Insights
How ChatGPT is Revolutionizing Marketing 🤖
Artificial Intelligence (AI), particularly models like ChatGPT, is making waves in the marketing industry. The article delves into how ChatGPT is changing the way organizations connect with their audiences, offering a dynamic approach to customer interaction.
Impact on Marketing: AI is transforming traditional marketing, with ChatGPT leading the way. It's enhancing efficiency, personalization, and customer experience, redefining success metrics, and emphasizing quality over quantity.
ChatGPT's Marketing Potential: The article explores various ways ChatGPT is transforming marketing:
Conversational Marketing: Engaging customers in real-time dialogues.
Scaled Personalization: Offering personalized recommendations and solutions.
Content Creation: Assisting in content production for various platforms.
Market Research: Analyzing data to uncover patterns and insights.
Improved Customer Support: Acting as a virtual assistant to respond to consumer concerns.
Conversational AI's Impact: ChatGPT's conversational AI capabilities are central to its marketing influence, affecting customer acquisition, lead qualification, personalized recommendations, decision-making assistance, and data-driven information.
Future of Customer Engagement: ChatGPT symbolizes a shift in consumer contact, with potential applications beyond marketing. It requires a balance between automation and human interaction, blurring the barriers between technology and human connection.
Accepting AI's Evolution: ChatGPT's emergence is part of a broader movement towards AI-powered consumer engagement. It's creating new opportunities for businesses to connect with customers, positioning them at the forefront of a new era in customer engagement.
Insights:
Embracing AI: How can businesses strike the right balance between AI-powered interactions and human touch in marketing?
Quality vs Quantity: In the age of AI-generated content, how can marketers ensure that quality is not overshadowed by the sheer volume of content?
financemagnates.com
Social Mind: Social and AI Insights
It's Friday 🥳
I'm on the train to Cheltenham from Cardiff to celebrate 13 years of Laptop Friday, the co-working and networking event I founded together with Belinda Wilson back in 2010.
If your local to Cheltenham drop into the Sober Parrot this morning and say 'hi'.
At 10.05am this morning, I'll be talking on BBC Radio Gloucestershire about whether business cards are being replaced by social media.
Have a relaxing weekend!
JP
Learn more about Pollinger Social Club