Social news
Meta confirms AI ‘off-switch’ incoming to Facebook, Instagram in Europe 🤖
Meta has confirmed that it will introduce non-personalized content feeds on Facebook and Instagram in the European Union. This move comes in compliance with the EU's Digital Services Act (DSA), which requires larger platforms to give users the ability to switch off AI-driven personalization. The DSA aims to provide users with a choice of a non-algorithmic feed, where content is not sorted based on tracking individual users. Content could be displayed chronologically or ranked by local popularity.
Meta's president of global affairs, Nick Clegg, announced that European users will have the option to view content on Reels, Stories, Search, and other parts of Facebook and Instagram without ranking by Meta's AI recommender systems. The AI off-switch is expected to be launched very shortly, as the deadline for compliance is August 25. Penalties for non-compliance can reach up to 6% of global annual turnover.
The changes will only apply to the European community, leaving U.S. users without more control over what they see on Facebook and Instagram. There are also questions about whether the U.K. will be excluded from the option to deny content personalization.
In addition to the AI off-switch, Meta is working on transparency measures, including an enhanced level of ads transparency and more tools for researchers to study content on its platforms. The company has over 1,000 people working on compliance with the pan-EU law.
Insights:
Impact on User Experience: How will the ability to switch off AI-driven personalization affect the user experience on Facebook and Instagram? Will it lead to a more authentic and user-controlled environment, or could it diminish the relevance of the content displayed?
Implications for Advertisers: With changes in content personalization and ad transparency, what challenges and opportunities might arise for advertisers targeting the European market?
Global Inconsistency: The decision to limit these changes to the European community raises questions about global inconsistency in user autonomy and privacy rights. How might this affect Meta's reputation and user trust in regions like the U.S. and U.K.?
techcrunch.com
Tips
10 different types of hashtags you can use in your business #️⃣
Hashtags are more than just symbols; they're powerful tools to connect, engage, and grow your audience. From showcasing your brand to highlighting a special event, hashtags can be your secret weapon.
Here's a list of 10 different types of hashtags that can make a real difference in your business.
- Business hashtag (sector or product) – #Engineering #WebHosting
- Brand hashtags – #TransportForWales
- Campaign (Charity campaign or competition) hashtag -#PlateUpForThePlanet #FreeCheeseFriday
- Topic/interests/hobbies hashtag – #MentalHealth #Movies #Running
- Event hashtag – #LaptopFriday
- News hashtag – #StormHillary
- Special day hashtag – #NationalSpongeCakeDay (it's today!)
- Location hashtags – #Cardiff
- Emphasis hashtag – #CryingWithLaughter
- Context hashtag – #ChoirStillPracticing
PS Don't forget to celebrate #NationalSpongeCakeDay today 🍰
Tools
TikTok's 2023 Holiday (Festive Season) Guide 🗓️
Drive Holiday Sales with TikTok Advertising: TikTok is promoting its 2023 holiday marketing playbook called "The Holidays For You." They're emphasizing how brands can inspire shoppers from discovery to purchase during the holiday season.
Key Statistics:
69% of TikTokers expect to spend most of their time on the platform over the holidays.
38% of shoppers are likely to start shopping earlier this year.
TikTok users are 1.4x more likely to buy a product they saw on the platform. Strategies and Solutions:
Video Shopping Ads: Reach new audiences and drive sales with shoppable videos. Creative Center: Supercharge campaigns with tools to discover trends, purchasing patterns, and popular search terms. TikTok Shop: Let audiences discover and shop products directly from TikTok. Success Stories: Several brands like Boots, LOOKFANTASTIC, Kapten & Son, Motel Rocks, James Allen, and Nordic Nest have successfully leveraged TikTok's advertising solutions, resulting in increased ROAS, engagement, and reduced CPA.
Start Planning Today: TikTok encourages businesses to join the conversation and inspire holiday purchases through their tailored strategies and solutions.
Comment: TikTok is really pushing for businesses to use their platform for the Festive season, offering various tools and strategies to enhance sales and engagement. If you're considering some fresh advertising approaches for the holiday season ore perhaps looking to use TikTok for the first time, this guide is worth a read.
tiktok.com
Social Mind: Social and AI Insights
Welcome to Tuesday's update and the latest from the world of social media 🙌
It's Hashtag day today marking the creation of the hashtag by Chris Messina in 2007.
Did you know that the formal name of the hashtag symbol is the octothorpe?
See Tips below for examples of 10 different types of hashtags.
If you need more advice on using hashtags to improve the discovery of your content and to help you find relevant content and people, get in touch.
Best wishes
Jonathan
All my links📞Call/WhatsApp on 029 2078 9139