Social news
Meta's Instagram, Facebook to Charge EU Users for Ad-free Service 💶
Meta Platforms is considering the launch of ad-free subscription plans for Instagram and Facebook users in Europe. The move aims to align with EU regulations that could limit Meta's ability to serve personalized ads without user consent.
Pricing Plans: A 10 euro per month plan is most likely, with the implementation expected in the coming months.
Mobile Pricing: On mobile devices, the cost could rise to 13 euros to account for commissions from Apple's and Google's app stores.
Regulatory Compliance: Meta was fined 390 million euros earlier this year for data privacy violations and is exploring options to meet evolving EU requirements.
Insights
User Choice: Offering both free and paid plans could help Meta comply with regulations while maintaining its ad revenue.
Competitive Pricing: Compared to Netflix's 7.99 euros and YouTube Premium's 12 euros, Meta's pricing seems to be in the same ballpark.
Regulatory Challenges: Meta's move indicates the growing impact of data privacy laws on social media platforms' business models.
reuters.com
New features
LinkedIn Goes Big on New AI Tools 🤖
LinkedIn is stepping up its game with a slew of new AI-powered features aimed at enhancing job hunting, marketing, and sales. The Microsoft-owned platform is leveraging technology from OpenAI to introduce significant updates, including:
Recruiter 2024: An AI-assisted recruiting experience that uses generative AI to help professionals create better search strings and find stronger candidates.
LinkedIn Learning Coach: An AI chatbot that offers advice and suggestions, initially focusing on soft skills.
Accelerate: A new AI-powered tool designed to streamline marketing campaigns within LinkedIn.
The move comes as LinkedIn aims to keep its nearly 1 billion users engaged and is part of the company's broader strategy to integrate AI across its services.
Insights
AI in Recruitment: The use of AI in recruitment could revolutionise how companies find talent, making the process more efficient and targeted.
Learning & Development: The AI-powered "learning coach" could be a game-changer in professional development, offering personalised guidance.
Marketing Automation: While Accelerate promises ease in campaign management, its limitation to LinkedIn's ecosystem could be a drawback for marketers looking for a more holistic approach.
techcrunch.com
Insights
Authenticity in the Age of AI: The Power of User-Generated Content ✍️
In a digital landscape increasingly saturated with AI-generated content, brands are finding it difficult to stand out. The article from Cryptopolitan argues that the key to differentiation lies in embracing user-generated content (UGC). While AI tools can produce content at a fraction of the cost and time, they often lack the authenticity that resonates with consumers. The article suggests that brands should leverage UGC to build genuine connections and trust with their audience. In-house content teams can play a pivotal role in curating and promoting UGC, thereby enhancing brand authenticity. As AI continues to dominate, the article posits that the human touch in content will become an increasingly valuable commodity.
Insights
The Double-Edged Sword of AI: While AI can help in content creation, it can also lead to a deluge of indistinguishable content. How can brands balance the use of AI and human creativity?
Harnessing the Power of UGC: UGC is often scattered across various platforms. What strategies can brands employ to effectively gather and utilize this content?
The Role of In-House Teams: How can in-house content teams be more proactive in encouraging UGC and integrating it seamlessly into the brand's digital presence?
Videos
YouTube Bug Let Users Upload Porn and Keep It Up 🍆
YouTube recently faced a bug that allowed users to upload and host inappropriate content on the platform, bypassing the site's policy against such material. The bug was exploited by tagging videos in a way that made them difficult for YouTube's moderators to detect. Although YouTube has taken steps to fix the issue, some videos still remain on the platform.
themessenger.com
Social Mind: Social and AI Insights
Welcome to Wednesday's Update on all Things Social 🙌
Today I'm working on preparing for upcoming training plus a talk I'm giving at the FSB Conference in Cardiff later this month. If you're local and in business you might be interested so here are the details.
Have a productive day!
Best wishes
JP
Chat with me on Threads📞Call/WhatsApp on 029 2078 9139