LinkedIn Introduces AI-Powered Ad Creation Tool: Accelerate 🎯  

Number of the day

Are you using AI yet? 🤖

89% of professionals across the globe are excited about the prospect of using AI in their respective fields.

Source: LinkedIn  

AI news

AI's Growing Impact on the Job Market 🤖

According to new data from LinkedIn, job postings that mention either AI or generative AI have more than doubled globally between July 2021 and July 2023. The UK saw a 2.3x rise, while Germany and France experienced even larger jumps of 2.6x and 2.8x, respectively. The demand for AI skills is not limited to tech roles; it's spreading across various industries and job titles. LinkedIn's Global Talent Trends report reveals that job posts mentioning AI have seen a 17% greater application growth over the past two years. Furthermore, 89% of professionals globally are excited to use AI, and 57% want to learn more about it.

Insights
Diversification of AI Skills: AI is no longer just for tech specialists. From digital product managers to cybersecurity consultants, AI skills are becoming a standard requirement.

Global Appetite for AI: The enthusiasm for AI is not uniform across countries. While 89% of professionals globally are keen on AI, only 76% of UK professionals share the same sentiment.

Future-Proofing Careers: As AI continues to shape the future of work, professionals are advised to adapt and acquire AI skills to stay relevant.

cnbc.com  

New features

'Sends' Now Displayed on Facebook 📨

Facebook is now showing how many times a post has been sent via Messenger underneath that post.

Thanks to Youssef Salem for this one.  

LinkedIn Introduces AI-Powered Ad Creation Tool: Accelerate 🎯

LinkedIn has launched a new AI-powered feature called "Accelerate" aimed at streamlining the ad creation process. This tool allows advertisers to set up optimized campaigns in under five minutes using LinkedIn's Campaign Manager. The AI analyzes the advertiser's website, LinkedIn Page, and past ads to recommend a campaign. It also autonomously adjusts bids and budgets, targeting high-value consumers within LinkedIn's community of over 950 million members. The feature is currently being tested in limited markets with a focus on B2B advertising agencies.

Insights
Efficiency and Optimization: Accelerate aims to save time and resources while enhancing ad performance. How will this feature change the dynamics of B2B digital advertising?

Data-Driven Campaigns: The tool uses AI to analyze various data points for campaign recommendations. What are the implications for data privacy and ethical advertising?

AI in B2B Marketing: With 84% of marketers believing AI will support their work, how significant is LinkedIn's move for the B2B sector?

searchengineland.com  

Meta Rolls Out Generative AI Tools for Advertisers 🎯

Meta Platforms has announced the rollout of generative AI tools designed to create content such as image backgrounds and text variations for advertisers. Initially tested in May with a select group, these tools will be fully integrated into Meta's Ads Manager by next year. This marks Meta's first venture into incorporating generative AI technology for creating new content like prose, art, and software code. The company also revealed plans for businesses to use AI in messaging on Messenger and WhatsApp.

Insights
AI-Driven Advertising: The integration of generative AI tools into Meta's Ads Manager could revolutionise the way advertisers create content. How will this affect the competitive landscape in digital advertising?

Data Utilisation: Meta's move to use past data for generating new content raises questions about data privacy and ethics. How should companies navigate this?

AI in Customer Engagement: With plans to extend AI capabilities to Messenger and WhatsApp for business messaging, what are the potential benefits and pitfalls?

reuters.com  

Blogs

How Instagram Helped Me Triple My Business Income - Even Though I Have a Small Following 💷

If you've been struggling to make a mark on Facebook or LinkedIn, it might be time to give Instagram a shot. For many small business owners, Instagram has proven to be a game-changer.

Why Instagram Works Unlike other platforms, Instagram has a more welcoming and engaging environment. It's not just about the numbers; it's about building meaningful relationships. For instance, Beyond the Kitchen Table has seen a significant increase in client acquisition through Instagram, despite having fewer than 1,600 followers. Remarkably, about 75% of their sales are Instagram-driven.

Know Your Audience The key to Instagram success lies in understanding your target audience. Tailoring your content to resonate with your followers can make a world of difference. For example, if your target audience comprises busy mums juggling family and business, your content should speak to their daily challenges and triumphs.

Quality Over Quantity Don't get caught up in the follower count. What matters more is the quality of engagement you have with your followers. A small, engaged community can be more valuable than a large, disengaged audience.

Authenticity is King People connect with realness. Share insights into your life and business, but remember to strike a balance. Authenticity fosters trust and builds a community that genuinely cares about what you do.

Selling the Right Way Your followers are not just spectators; they are potential clients. Listen to their needs and offer solutions that genuinely help them. This is not about hard-selling but about being a valuable resource.

Measure to Improve Regularly reviewing analytics can provide valuable insights into what's working and what's not. Use this data to refine your strategy and improve engagement.

So, if you're looking to boost your business, don't underestimate the power of Instagram. It's not just a platform for pretty pictures; it's a robust tool for building meaningful business relationships.

buffer.com  

Videos

Create A Nintendo Character Holding a Rifle With Meta Stickers. WTF? 🤦‍♂️

Meta has recently introduced AI-generated stickers for its Messenger platform, and the results are causing quite a stir. The stickers, which are generated based on user prompts, have included some controversial and potentially offensive images.

Examples include a Nintendo character holding a rifle, child soldiers, and other politically sensitive depictions. The feature is currently in limited rollout in the US. Critics argue that the release of such AI tools without adequate safeguards could lead to international incidents and ethical concerns.

 

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