Number of the day

Charities are the biggest spenders on Meta Ads πŸ’·

Between November 2018 and April 2022, charity advertisers were the largest Meta advertising category in the United Kingdom, with a spending of roughly Β£20 million.

Source: Statista  

New features

Add music to your Instagram Profile 🎢

I spotted yesterday that the ability to add music to my Instagram Profile was available.

Visit my Instagram Profile to see which track I've chosen.

Follow me on Instagram  

Dynamic budget scheduling for Meta Ads 🎯

Meta is stepping up its advertising game with the introduction of a new feature that allows for dynamic budget scheduling. This innovative tool enables advertisers to set higher daily budgets during peak sales events like Black Friday, without the hassle of manual adjustments. Once the promotional period is over, the budget will automatically revert to its original daily limit.

Insight: The new feature goes beyond just setting the days and times for ads to run. Now, you can strategically allocate higher budgets for weekends or specific sales events, ensuring you capitalise on increased demand without lifting a finger post-event.

 

Tools

Videos

The right way to sign-off emails 😁

Inadvertently just signed off a work email, β€œshould you have any questions, please don’t. Hesitate to ask.” I’m sticking with it. πŸ˜‚πŸ˜‚

https://twitter.com/boss_brenda/status/1710075014861521060