Number of the day
200 Million Users Visit at Least One Business Profile Daily 🏢
200 million users visit at least one Business Profile every day indicating the platform's effectiveness for business marketing.
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Social news
Meta Enables Google Photos Export 📷
Meta is taking user data management to the next level by centralizing key settings in the Accounts Center and introducing the ability to export data to Google Photos.
Key Takeaways: Unified Data Access & Google Photos Export: Users can now download information from both Facebook and Instagram simultaneously via the Accounts Center. Additionally, data can be exported directly to Google Photos.
Enhanced Controls: Features like 'Activity Off-Meta Technologies' and 'Transfer Your Information,' previously exclusive to Facebook, are now available for Instagram as well.
User Flexibility: The update allows users to either manage settings for all Meta apps at once or maintain separate settings for each platform.
Insights:
This move is a significant step towards data portability and user control. The added functionality of exporting to Google Photos is great news and further simplifies the process of managing personal data across Meta's apps, offering users more flexibility and control over their information.
fb.com
New features
New look for WhatsApp coming soon 🎨
WhatsApp is rolling out a new interface with new colours and icons on the App Store version, but it’s available to a limited number of users.
Thanks to WABetaInfo for this one.
TikTok Tests 15-Minute Video Upload Limit: A Game-Changer for Content Creators 📺
TikTok is currently testing a new feature that allows users to upload videos up to 15 minutes in length, a significant increase from the previous 10-minute limit. This change could be a game-changer for content creators and marketers alike.
Insights
For businesses and marketers, this is an opportunity to rethink their TikTok strategy. More time means more room for product demonstrations, interviews, and other forms of engaging content that could not be adequately covered in just 10 minutes.
Thanks to Matt Navarra and Jaskaran Singh for this one.
Instagram Introduces "Allow Others to Add to This Post"
Instagram has rolled out a new feature - the "Allow Others to Add to This Post" option which enables users to let their followers contribute to a specific post, creating a more collaborative and interactive social media experience.
What It Means This feature opens up new avenues for user engagement and community building. Whether it's a brand asking for customer testimonials, an influencer seeking fan art, or a user looking for travel recommendations, the possibilities are endless..
Insights For businesses and marketers, this is an exciting development. It provides an opportunity to create more dynamic and interactive campaigns. Imagine running a contest where followers can add their own photos to a post or conducting a live Q&A where the audience can contribute questions directly to the post.
Thanks to Technical MJ TV for this one.
Tips
5 Ingenious Ways to Incorporate Clickable Links on Instagram🔗
Instagram may not allow clickable links in photo captions, but there are clever workarounds to this limitation. The blog post outlines five effective strategies to make your Instagram profile more interactive and drive traffic to various destinations:
Multiple Links in Your Profile: Turn your profile into a one-stop hub by adding multiple clickable links that guide followers to landing pages, blog articles, and even your Facebook profile.
Dynamic Links in Bio: Your bio is often the first point of interaction when someone visits your profile. Keep this link updated to align with your latest campaigns.
Action Buttons: For business profiles, action buttons like "Book Now" or "Get Tickets" can be added, linking directly to external websites and applications.
Link Stickers in Stories: Utilise the 'Link Sticker' feature in Instagram Stories to insert clickable links, making your stories more interactive.
Direct Messages: Send clickable links directly to users via Instagram Direct Messages, but reserve this for highly targeted marketing initiatives.
Each strategy comes with pro tips to ensure you're not just simplifying the user experience but also propelling your audience closer to conversion.
pollingersocial.co.uk
Blogs
Are people actually using TikTok for news? 🗞️
A recent study has revealed that news accounts are seldom recommended on TikTok's For You Page. Despite the presence of top news publishers on the platform, their content rarely appears in user recommendations. The study suggests that TikTok audiences are more inclined towards 'personalities' rather than mainstream news outlets.
Insights This finding poses a challenge for traditional news media who are trying to adapt to the TikTok landscape. It indicates that simply being on the platform is not enough; news publishers must find innovative ways to engage the TikTok audience to stay relevant.
mashable.com
Social Mind: Social and AI Insights
Welcome to Monday's update and today's social media news 🙌
Today I have a full day providing an Advanced Social Media Training workshop on behalf of NILC - check out all their social media courses which I present.
Just to flag up that I'm speaking at the FSB South Wales Small Business Conference on Thursday and tickets are still available at just £10 which includes lunch.
Have a productive day!
JP
All my links📞Call/WhatsApp on 029 2078 9139 .