Social news
TikTok is changing its legal basis for ads for users in the EEA, UK and Switzerland
Historically, TikTok asked you for your "consent" to use your on-TikTok activity and off-TikTok activity to serve you personalised ads. From 13 July 2022 TikTok will rely on its "legitimate interests" as its legal basis to use on-TikTok activity to personalise the ads of users who are 18 or over.
tiktok.com
New features
Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns
“Facebook is in the early stages of developing a product that wouldn’t rely on any anonymized personal info from users, two ad buyers from different ad agencies told Insider. “Basic ads,” as Facebook engineers have been calling it, is aimed at brand advertisers that are trying to build awareness and shape perception of products. One of the buyers, who are known to Insider but spoke anonymously to preserve their relationship with Facebook, said it would be measured by basic metrics including engagement and video views.”
socialmediatoday.com
Tools
TikTok's 2nd series of Made for TikTok: The ad industry talk show is live
Every brand, marketer, and agency creative wants to make great content on TikTok. That's why we created Made for TikTok - an ongoing video series to inspire and educate marketers and agency creatives on how to make great branded content for our unique platform and audience, introducing them to insights and solutions in a way that's actually entertaining.
tiktok.com
Social Mind: Social and AI Insights
It's Thursday
Hello!
This morning I have a prep meeting with the Digital Team at British Council for some Twitter training I'm doing with their CEO next week and later I'm delivering LinkedIn training for InTouch Communications, a Hampshire based business telecoms company.
Have a great day whatever you're up to.
Best wishes
Jonathan
07966 452380