Social news
Twitter sues Elon Musk asking US court to hold him to $44bn (£36.5bn) deal to buy the social media company
The chair of Twitter's board, Bret Taylor, tweeted that the board has filed a lawsuit in the Delaware Court of Chancery "to hold Elon Musk accountable to his contractual obligations".
sky.com
Popular ‘link in bio’ service Linktree is launching a mobile app
Linktree, a popular “link in bio” service, is launching a mobile app on iOS and Android, the company announced on Tuesday. Previously, you’ve had to log into Linktree through a browser on desktop or your phone to manage your profile, but if you prefer an app, that will now be an option. The “majority” of Linktree’s signups and logins from its more than 25 million users happen on a mobile device, according to a Linktree press release, so this new app could prove to be a popular choice for creators.
Comment: I'm a big fan of Linktree and love the way they continually improve and add new features so look forward to trying the app. They are moving from being just a “link in bio” tool to being a brand that encourages discovery, connection and community. View my Linktree
theverge.com
New features
Meta Developing 'Basic Ads' With Little Or No Data Targeting
Facebook is developing a product that will not rely on anonymized personal information from users and will be more in line with privacy guidelines set by Europe and U.S. states that have privacy regulations.
mediapost.com
Google My Business mobile app is dead
The Google My Business mobile app is going to be killed off shortly.
The Google Maps app will now be the best place for replying to customer messages on mobile.
TikTok updates Inventory Filter
TikTok has introduced a new process for its Inventory Filter, a tool that lets advertisers screen In-Feed Ad adjacent content for suitability.
Using machine learning, the filter sorts user-generated content into three categories. Limited contains no mature themes. Standard excludes high risk, non violative content, but may include mature themes. Full includes high risk content including possible glamourisation or depiction of mature themes.
TikTok’s new Inventory Filter is now available to advertisers in 25 markets including the US, UK, Canada and Australia.
Social Mind: Social and AI Insights
Welcome to Wednesday 🙌
Good morning!
Today I'll be spending time on client calls, admin and prep for LinkedIn training with Gloucestershire Constabulary tomorrow.
Have a great day and stay cool!
Jonathan
07966 452380