Number of the day

Is user generated content part of your content strategy?

61% of marketers plan to incorporate more user-generated content (UGC).

Source: Tint

 

New features

NFTs now being displayed on Insta

Instagram are start to test the display of NFTs on profiles in Taiwan.

 

Pinterest launches a new Board Sticker option

Pinterest has added another way to drive pin traffic with a new Board Sticker option, which enables you to highlight a specific Pinterest board via your Idea Pins in the app.

 


Meta’s developed new ad options for B2B businesses

Meta has announced six new audience segments for that B2B marketers can target with Facebook, Instagram, WhatsApp and Messenger ads.

The segments are: IT decision-makers, business decision-maker titles and interests, business decision-makers and three segments for admins of new active businesses created in the last six, 12 or 24 months.

Audience segments are based on users’ job titles and interests, with the business decision-maker segment focused on those in the engineering/IT, operations, HR, strategy and marketing industries.

 

Videos

This escalated quickly

New meaning of 'drive-by'