New features
TikTok is testing a 'Nearby' Feed
TikTok users may soon have access to a third section in their feed that would show local content, as the platform is experimenting with a third feed called “Nearby.”
The feature is currently being tested in Southeast Asia, and users who are part of the test will see this new tab beside the ‘For You’ and ‘Following’ page.
Comment: I like it. Great for consumes and venue businesses. It will give TikTok yet another boost.
Insights
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Top Wall Street analysts compare TikTok to crack cocaine, saying growing domination of short-form video may 'ruin' the internet
TikTok has proved so popular and addictive that top Wall street analysts could only come up with one cogent comparison this week: crack cocaine.
Rising to over 1 billion monthly users in about five years, the short form video app has replaced "the friction of deciding what to watch and 'boring' status update images" with a "sensory rush of bite-sized videos powered by a Chinese-owned, black-box algorithm," analysts at Bernstein Research wrote.
Social Mind: Social and AI Insights
Welcome to Thursday's update 🙌
I've been out for a run and am now adding the final touches to an Advanced Social Media course I'm delivering on behalf of NILC today. As well as social media courses, NILC offer over 500 business courses, so if you want to upskill yourself or your team, check out the options.
Have a great day!
JP
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