Number of the day

TikTok has a huge reach

TikTok ads currently reach nearly 885 million people worldwide.

Source: Digital 2022

 

Social news

New features

BeReal clone confirmed by Meta

Meta have confirmed the test of their BeReal clone on Instagram as mentioned here previously.

The IG Candid feature encourages users to participate in IG Candid Challenges by sending them a notification at a random time of the day to upload a photo of themselves and their surroundings.

As with BeReal, users have 2 minutes to simultaneously take a photo of their surroundings using the back camera and a selfie using the front camera.

 

New Twitter feature

Twitter is working on the ability to create Twitter Spaces (audio rooms) for Communities.

 

Instagram's full-screen immersive feed is back and this time it's optional

The platform began testing a new full-screen immersive feed with a select users in May this year. Tests were scaled back at the beginning of August after Instagram head Adam Mosseri said it needed improvement.

Now it appears Instagram has reintroduced the full-screen feed, but this time it’s optional.

 

Videos

Design is on point here

There's branding and then there's branding