Number of the day

Insta's largest demographic

18 to 34 year olds make up the biggest share of Instagram’s audience. This key demographic accounts for about 60% of Instagram’s audience.

Source: Hootsuite

 

Social news

New features

Instagram tests new ‘Add Topics’ option in the Reels upload process

Instagram is trying out another way to refine its Reels recommendations, with some users now able to add topics to their Reels uploads, in order to better categorize their clips.

 

WhatsApp to launch in-app survey feature

WhatsApp is set to launch in-app survey feature for the WhatsApp Business app. The survey will only be used for feedback purposes, allowing users to opt out at any time by blocking the conversation within the Chat info.

Comment: If you're not familiar with WhatsApp Business it's worth looking into.

 

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