Number of the day

Video is king 📺

Video is Meta’s most engaging content format, occupying some 50% of the time that people spend on Facebook.

Source: Meta

 

Social news



Instagram is reportedly reviewing its ecommerce offering 🛍️

According to reports, Instagram will scale back some of its shopping features due to “shifts in company priorities” - namely, a move towards increased ad revenue.

Comment: This is interesting. Social shopping is not proving to be as popular I thought. Looks like Meta are going down the route of 'paid shopping features' .

 

New features

Twitter to make it easier to know which timeline you’re scrolling

Twitter is testing some new designs to make it easier to know which timeline you’re scrolling.

When you switch between the Latest and Home timelines, some of you on iOS may see updated icons and menus.

 

Tips

How video distribution algorithms work on Facebook and Instagram

The key factors that Meta takes into consideration are:

📺Originality
📺Capture and retention of attention
📺Loyalty and intent
📺Engagement

 

Videos

Is this the greatest LinkedIn profile of all time?

What do you think? Hit reply to let me know plus links to other good examples.