Number of the day

Twitter for shopping inspiration ๐Ÿ›๏ธ

76% of surveyed Twitter users agree that conversations on the platform have led them to make a purchase.

Source: Twitter

 

Social news

New features

Instagram continues to test encrypted messages ๐Ÿ”

Instagram is now testing encrypted messages in India.

Meta announced the expansion of its end-to-end encryption test last month.

โ€œLast year, we started a limited test of opt-in end-to-end encrypted messages and calls on Instagram, and in February we broadened the test to include adults in Ukraine and Russia," the firm said.

"Soon, weโ€™ll expand the test even further to include people in more countries and add more features like group chats."

 

Instagram Gifts feature being tested ๐ŸŽ

Instagram is internally testing a new tipping feature for creators on the platform.

The test feature called "Gifts" would enable creators to earn money through Reels.

 

Instagram testing Media Kit ๐Ÿ—ž๏ธ

Instagram is developing a tool for creators that lets them pitch themselves to brands, which sounds similar to Creator Marketplace, also being tested and mentioned here previously.

The Media Kit acts as a portfolio of sorts, with sections for text, posts, previous brand collaborations, insights, and an About Me section.

Instagram has reportedly confirmed the Media Kit is an internal prototype and is not testing it externally at this time.

 

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