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Unlock the Secrets to Breaking Through on the LinkedIn Feed 🎯

Here's a useful summary of tips from the LinkedIn blog on making your posts and ads stand out.

Breakthrough creative content can dramatically improve a brand's sales and market share.

Here are ten strategies to help enhance the content quality on LinkedIn:

Interact to Add Value: The content should provide value to the audience to increase engagement. The perceived value gains attention, while the received value brings lasting affection.

Disrupt to Please: Disruptive content that defies expectations can grab attention. This can be in the form of bold statements or visually appealing, pattern-breaking images.

Inspire Your Audience: Inspirational content resonates with the audience's worries, wants, and needs. This content should be specific, scalable, and align with your brand's values.

Know What You’re Trying to Stand Out Against: Be aware of the ongoing conversations in your industry and understand what kind of content is being consumed by your audience. This will help you create messages that stand out.

Consider the Visual Space: Consider the way professionals scroll through LinkedIn and how they consume your content. Ensure that your visuals stand out and are mobile-friendly.

Create New Value with Curation: Repackaging old ideas in new ways can bring about originality. This can be achieved by borrowing from your own content library or from others with proper attribution.

Run A/B tests: Testing your content will help you understand what minor changes can make a major impact. A/B testing can also help optimize your targeting on LinkedIn.

Give Branding Its Due: While performance marketing is often prioritized for its predictability, brand marketing is important for long-term viability. Good brand campaigns can be interesting to a broad audience and can help boost performance.

Get to the Point: Concise and clear headlines and copy lead to more engagement. Try to refine your messaging to be as succinct as possible.

Make Sure the Right People are Seeing Your Content: Effective targeting can help your content reach the right audience and increase brand awareness and engagement. LinkedIn's Audience Expansion tool can assist with this.

linkedin.com