New features
Instagram Reels now on Facebook plus several new features 📺
Instagram is introducing new features to its Reels platform to simplify content creation and increase reach for brands. Key updates include:
Template Browser Revamp: Users can now search the Template Browser by category, making it easier to navigate. The categories are organized into Recommended and Trending, as well as any templates or audio saved to your account.
Enhanced Editing Capabilities: The platform now offers more editing capabilities, making it less time-consuming to customize templates. When creating templates, the audio, number of clips, duration of the clips, and AR effects will automatically be added to your reel, saving time. Instagram will also start adding text and transitions used in the original reel to templates, though these will still be fully customizable.
Inspiration from Others: If users need inspiration, they can explore how other people have recreated templates. By tapping on the "Template by" icon in their chosen reel, brands can see examples of how others have used the template creatively.
Integration with Facebook: Instagram's parent company, Meta, confirmed that Instagram Reels will now also be served on Facebook, allowing people to comment on these clips without switching between apps. This expands the potential reach for brands across the Meta network.
These updates aim to make it easier for brands to identify trending videos, join the conversation, and create content more efficiently.
searchengineland.com
Tips
5 Canva tips to make your social media content more attractive and engaging this summer 🌞
Here are five tips to enhance your social media content using Canva this summer:
Use designer-made templates and text overlays: Choose from a vast range of professionally-designed templates themed for the summer season. Enhance your photos and videos with colourful designs and resize your creation for multiple platforms. Use colour psychology to enhance your content's emotional appeal.
Enhance your photos and remove unnecessary elements: Use Canva's photo editing tools to adjust contrast and brightness, apply special effects, or even remove unwanted objects from your photos with the AI-powered Magic Eraser tool.
Create meaningful messages: Use the Magic Write tool to generate quality content quickly. Select your content type, enter a topic or keyword and generate your first draft. Choose the right font combinations to enhance your message.
Plan your content in advance: Use Canva’s content planner tool to pre-schedule your content, allowing you to enjoy your vacation while maintaining a consistent social media presence. Track engagement metrics using Canva's analytics feature.
Edit videos stylishly: Utilize Canva's video editor to create and edit engaging video content. Use the Magic Beat Sync to harmonise video clips with music, and the Captions tool to automatically generate subtitles.
By following these tips, you can make the most of Canva's features to keep your social media feed attractive and engaging this summer.
Source: Canva
Meta issues Threads tips 🤩
Meta has been providing guidance to talent management agencies on how their clients can effectively use the Threads app. According to Business Insider, the key pieces of advice from Meta include:
Making a Splashy Arrival: Meta suggests users make an impactful first impression by using striking visuals and other elements in their initial Threads post. Posting open-ended questions can also help to stimulate interest and engagement.
Starting a Conversation: Instagram encourages users to initiate discussions within the app to increase engagement and post reach. Meta also provides a guide on creating a poll using two images and emojis for voting, as Threads currently lacks a native poll feature.
Challenges and Contests: Meta recommends creators to consider hosting challenges and contests to enhance interaction and reach.
Threads Puns: Meta has informed influencers that puns related to Threads and posts referencing the app are performing well.
Safety Tools: Meta advises influencers and creators to use its safety tools and features to manage their Threads experience.
While these tips are somewhat generic, they could be useful in shaping your Threads strategy and standing out in social feeds.
Insights
Nick Clegg: AI language systems are 'quite stupid' 🤖
Sir Nick Clegg, Meta's president of global affairs, has described current Artificial Intelligence (AI) models as "quite stupid," downplaying the risks associated with the technology. He stated that the hype around AI has outpaced the actual capabilities of the technology, which are far from developing autonomy or independent thought. Clegg's comments came as Meta announced that its large language model, Llama 2, would be open-source and free for everyone to use.
However, this decision has sparked debate within the tech community, with concerns about potential misuse of the powerful tool and the need for robust regulation. Meta has also partnered with Microsoft, making Llama 2 available via Microsoft platforms such as Azure.
bbc.co.uk
Tools
TikTok for Business Starter Guide ⚒️
TikTok has issues a new personalized guide to making great ads in no time for small businesses.
tiktok.com
Social Mind: Social and AI Insights
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JP
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