Issue 289  

Tips

6 time effective ways to use video on LinkedIn 📺

1) Create a video series so viewers will keep coming back for me - use ChatGPT if you're stuck with inspiration - then you can use the same video section/s on each. For example, I did this for the bio part of my videos on the NILC YouTube Channel.

2) Turn blog posts into videos using ChatGPT.

3) If you are using videos on other networks then they could work on LinkedIn too eg some frown upon vertical video from Reels/TikTok on LinkedIn but it can work well.

4) A 5 second video will nearly always outperform a photo on LinkedIn and it's no extra time...well 4 seconds maybe 😁

5) Video testimonials are very powerful and can help you obtain new leads and clients. If you can, get your clients to record them. They are authentic and save you time.

6) LinkedIn Live (live video broadcasts) can save time as you benefit from the live broadcast and the recording afterwards.

Are there any other ways you can think of to use video on LinkedIn making the best use of your time?

Follow me on LinkedIn  

Insights

More features available from a third party tool than on the native platform 🤔

I'm not sure if this is unique to SocialPilot but I suspect it's not - SocialPilot provides 3 useful features that aren't available on the platform/s themselves. This is very odd and begs the question why the platforms don't have the features built in 🤔

But hats off to SocialPilot for developing them...it's long been my social media dashboard of choice. If you'd like to know more and how it compares to the likes of Buffer and Hootsuite, let me know.

The features are:

1) Export of reports in pdf for all major platforms
2) Addition of a wide number of call to action buttons to Facebook Page post
3) Creation of LinkedIn image/photo carousel posts

No. 3 was just announced yesterday.

Would you find these features useful?

Try SocialPilot - aff link  

Tools

Canva goes 'all in' on AI 🤖

If you're a Canva fan, you've probably noticed that they've gone 'all in' on AI which is now fully integrated into this really useful design and image editing tool. From searching for designs to removing unwanted objects from photos, AI is playing its part.

It's worth noting that there's a Canva plugin available now for ChatGPT premium subscribers too, so you can search for designs directly from ChatGPT. More details and insights on ChatGPT next month.

Are you a Canva user and what do you use if for?

Canva  

Blogs

Lots of good stuff on my blog 📖

Just to flag up my blog which is regularly updated with new articles. There's a wealth of useful information and tips on social media, all of which is searchable.

If you come across an articles that needs updating, let me know and I'll sort it.

Read my blog on pollingersocial.co.uk  

Videos

Business training, including social media, videos available for FREE 📺

There's a wealth of useful business training videos on NILC's YouTube Channel - everything from project management to Excel.

2 videos on LinkedIn have recently been added and we have a schedule for adding at least another 10. After we've finished LinkedIn, we'll be recording training videos for the other social networks.

If you'd like a video on showing how to do something on LinkedIn or any of the other platforms, let me know and I'll record one for you and YouTube.

NILC YouTube Channel  

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