Social Mind: Social and AI Insights

Does your business need to use TikTok?

Hello

Have you been thinking about using TikTok? My latest blog post might help:

Does my business need to use TikTok?

I'm just about to go across Cardiff Bay to St David's Hotel where I'll be providing Twitter Training to a VAT expert.

A reminder that tomorrow's The Daily Social is the last issue until next Monday 6 June.

Have a good day!

JP
07966 452380
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Number of the day

A blend of organic, paid and creator content works best

Data show a 20% increase in brand love and 18% increase in relevance when viewers saw organic content after paid. But the impact goes both ways. Organic content saw a 27% lift in brand recall when it was shown to viewers first.

Social news

Here's how not to respond on Twitter to an upset customer

Delta Air Lines had a rough start to the Memorial Day weekend. On Saturday, the airline cancelled 254 flights and delayed another 530. Delta Air Lines wasn't the only airline cancelling flights, but it was among the hardest hit.

If you were one of the people who thought they were going to show up at the airport, get on a plane, and spend the weekend barbecuing with family--only to find out your flight was cancelled and now you have to wait to be rebooked--you'd be pretty frustrated.

West Midlands chip shop becomes TikTok sensation

‘We assume it’s someone local who likes the food,’ says Binley Mega Chippy owner as visitors flock to West Midlands takeaway

New features

Facebook for iOS dark mode interface disappears for many users

As spotted by many Facebook users and confirmed by 9to5Mac, the dark mode option in Facebook for iOS has disappeared without explanation. While this is likely a bug, Facebook has not acknowledged the issue or provided a timeline on a fix.

Twitter Circle is here

Twitter Circle, Twitter's 'Close Friends' type feature is now rolling out to more users.

Snapchat’s new Stories invites collaborative content

Snapchat’s revamped its previous product, Custom Stories, to create Shared Stories for users to collaborate with friends.

Videos

Ermmm. OK then 😆

Sounds like some Twitter training is needed.