Social news
Meta will pivot the Portal away from consumers towards B2B
The company is looking to reposition its smart display as a business product. Meta is moving away from its goal to establish its Portal smart display as a consumer product, Protocol has been able to confirm. The company will not make any future versions of Portal geared toward consumers, and will instead focus on selling Portal to businesses.
protocol.com
New features
New controls on TikTok
TikTok adds new screen time controls to remind users to take breaks.
I can't see anyone using them though 😆
LinkedIn's Pages now have Lead Generation forms
I spotted LinkedIn's Lead Generation forms a few weeks ago and they are no live on most Pages.
To make it easy for people to make an enquiry they are worth setting up - see Tip below.
Tips
How to add a Lead generation form to your LinkedIn Page
Go to your Page (Company Page) on LinkedIn and scroll down, then look on the left hand side where you'll see a lightbulb icon with the words 'Collect leads by adding a lead gen form to your page' and 'Add lead gen form..
Select 'Add lead gen form' then toggle the Lead gen form to enable the fields which you can add content to - all fields need to be completed. You need to add a Call to action, a link to your Privacy Policy, Headline and Body copy.
Good luck with getting some enquiries!
Social Mind: Social and AI Insights
It's Monday!
Good morning!
I hope you enjoy today's social media roundup which will be the only one this week. I have a really busy week where it's going to be hard to fit a mixture of business and social activity and of course running in!
Talking of running, I was delighted to finish well under my target of 1:40 yesterday at Swansea Half with a time of 1:37:47.
I'll be back with The Social Media Daily on Monday 20 June.
Have a great week!
JP
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