Social Mind: Social and AI Insights

Welcome to Wednesday 🙌

A chance to work on my own marketing and sales today.

I have a couple of meetings with potential clients, plus I'll be working on some outbound sales messages and following up some enquiries for social media training.

Have a productive day!

Best wishes

Jonathan
📞Call/WhatsApp on 029 2078 9139

Number of the day

The importance of video captions

Video receive 40% more views if captioned compared to those without captions.

Source: PLYMEDIA

Social news

The Meta meltdown: This chart shows Facebook’s fall from grace among the most valuable U.S. companies

Facebook parent company Meta Platforms was the fifth-most-valuable company in the U.S. near the end of last year, but has since fallen behind Visa, Tesla and others

New features

LinkedIn is working on auto captioning for videos

LinkedIn’s working on a time-saving accessibility feature for your videos - automatically generated video subtitles.

Right now you can’t add subtitles to LinkedIn videos without manually creating them. This is either through burned-in (always-on) captions or uploading a separate SRT file.

More detail on Instagram's repost feature

As mentioned here previously reposts are being tested by Instagram.

Reposts are shown in a separate tab on your profile. You can add your own caption to a reposted image, and followers can reply to your repost with a message.

Reposts feature the original creator’s image and username in the right hand corner along with the repost icon.

Twitter now starts rolling out podcasts to Blue subscribers

Twitter has announced that its Blue subscribers can now access revamped Spaces featuring podcasts.

The platform said the new feature is currently rolling out to iOS users and will be coming soon to Android users.

Tips

How to turn Activity Status on or off on TikTok

Mutual followers can see when each other are online.

You can turn your activity status on or off in your privacy settings. Keep in mind that when you turn off Activity Status, you and your mutual followers won't see each other's activity status, even if they have it turned on.

To turn your Activity Status on or off:

Tap Profile in the bottom right.
Tap the 3-line menu icon in the top right.
Tap Settings and privacy, then tap Privacy.
Tap the toggle icon next to Activity Status to turn on or off. The setting is turned off by default.

Tools

Should my business use Reels on Instagram?

A look at whether your business should be using Instagram Reels plus some ideas and tips on how to get started.

For expert training on how to use Reels, get in touch.

Videos

No Context Brits @NoContextBrits

In such difficult times, it’s good to see this car park machine staying positive.